Privacy Policy

InsightEngine Pte. Ltd. (UEN 201728394C), located at 8 Marina View, #43-01 Asia Square Tower 1, Singapore 018960, is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore and guidelines issued by the Personal Data Protection Commission (PDPC).

1. Data we collect

We may collect the following categories of personal data when you interact with our website or services:

• Identity and contact data: full name, email address, phone number, company name and job title
• Enquiry data: solution of interest, preferred consultation date, team size, budget range and message content submitted via our contact form
• Technical data: IP address, browser type, device information, pages visited and referral source
• Cookie data: preferences stored when you accept our cookie banner, and analytics identifiers from similar technologies

2. How we use your data

We process personal data for the following purposes:

• Responding to enquiries, preparing proposals and delivering analytics consulting services
• Scheduling consultations and managing client relationships
• Improving our website, content and user experience
• Complying with legal and regulatory obligations in Singapore
• Marketing communications about relevant AI and analytics services, where you have provided consent or where permitted under the PDPA

3. Legal basis

Our processing is grounded in consent (for enquiries and marketing), contractual necessity (for engaged clients), legitimate interests (for site security and improvement) and compliance with applicable law, consistent with the PDPA and PDPC advisory guidelines.

4. Cookies and similar technologies

We use cookies to remember your cookie consent preference and to analyse aggregated site traffic. You may withdraw consent for non-essential cookies by clearing your browser storage or contacting us. Essential cookies required for site functionality may still be used.

5. Third-party processors

We may share data with trusted service providers including website hosting, email delivery and analytics platforms. These processors are bound by contractual obligations to protect your data and process it only on our instructions. We do not sell personal data to third parties.

6. International transfers

Where data is transferred outside Singapore, we ensure appropriate safeguards are in place as required under the PDPA, including contractual clauses and assessments of recipient jurisdictions.

7. Retention

Enquiry records are retained for up to twenty-four (24) months unless a client relationship is established, in which case records are kept for the duration of the engagement plus seven (7) years for business and legal purposes. Technical logs are typically retained for twelve (12) months.

8. Your rights

Under the PDPA, you may request access to, correction of, or withdrawal of consent for the processing of your personal data. You may also request information about how your data has been used in the previous year. To exercise these rights, contact us at [email protected]. We will respond within the timelines prescribed by law.

9. Security

We implement administrative, technical and physical safeguards appropriate to the sensitivity of the data we hold, including access controls, encryption in transit and staff training on data protection.

10. Contact and complaints

For data protection enquiries, contact our Data Protection Officer at [email protected] or +65 6221 8934. If you are not satisfied with our response, you may lodge a complaint with the Personal Data Protection Commission at www.pdpc.gov.sg.